How Will A Promo Film Help My Business?

The thought of a getting a promotional or promo film for your business can be a daunting thought with many common questions popping up;

  • What actually is a promotional film?
  • How will a promo film help your business?
  • Do I need one? 
  • I’ve already got photos on my website!
  • I’m not an actor!
  • It will probably cost loads?

Firstly, before answering the question of how will a promo film help your business? Let me ask you these few questions. Do you have a business? Do you have a website or social media account? Do you want to engage more customers, explain a product or service?

If the answer to any of those is yes, then you need to know how will a promo film help your business. As a promo film is a great addition to any business.

Whether you are just starting out or an already well-established business, a promo film can go a long way in promoting your business and showing the personality and character of your business through film.

If your business is trying to reach out to customers online or through social media, then you’ll need to be offering video content or risk being overlooked in favour of other competitors who do and a promo film will help your business.

In an age where all the information in the world is at your fingertips, customers, now more than ever, want to be engaged quickly and with so much choice to choose from, it’s important to stand out from the crowd and one of the best ways to do this is with a Promo film.

What is a promo film?

So what is a promo film? Simply put, a promotional film is a professionally made film that promotes your business, and how will a promo film help your business? By engaging more consumers in your business, increasing conversion rate and improving traffic to your website.

A promo film can be produced in many lengths and styles and are completely bespoke to your business as it is essential that they portray your business in a positive way to really capture the ‘feel’ of your business, product or service as only then will a promo film help your business. 

A promo film will help your business by improving search engine optimisation and a promo film doesn’t have to be a one off film but can be a series of films developed to inform consumers.

Here at Coastline films, we use our skills, creative flair and resources to produce bespoke promo films that deliver an imaginative, informative and cost-effective solution for all businesses.

Is a promo film better than image content?

You may already have professional standard photos on your website and you may think you don’t require a film as well but if a picture paints a thousand words, a video shows a thousand pictures.

Having images on your website is great and not only make a business more appealing but also give the customer comfort in seeing the product or service. However, a promo film engages the customer by additionally offering further information whilst being visually appealing to the customer. 

What if I don’t want to be filmed?

One reason you may have for not wanting to have a promotional film and being unsure if a promo film will help your business is because you are not an actor.

This does not matter! Promo films come in all styles and lengths, whether you opt for a short and snappy montage edit with text based information given or go for a more traditional approach of talking to the camera about your business. You may choose for a more in-depth film based on your products, services, training or demonstrations. 

A promo film will help your business by giving your customers an insight into your business and its services with the more information given the better, however, you do not need to be the star of your own movie if you don’t wish there and there are many ways to create a promo film and here at Coastline films, we will make the shooting experience as bespoke and comfortable for yourself as possible.

How much will a promo film cost?

A promotional film can cost anything from a hundred to a few thousand pounds.

There really is no way to say how much you should spend on your promo film as it depends your needs and requirements.

The answer like most things in life though is you get what you pay for. But more expensive isn’t always better. Study the videographers other work, most filmmakers have a unique style and therefore, it’s not only about how big your budget is but also whether the videographers style suits what you’re looking for. 

Here at coastline films we offer two promotional film packages, however, every client’s requirements are different and as such we are keen to discuss your individual needs and create a bespoke package to suit any budget.

How will a promo film benefit my business?

In conclusion, how will a promo film help your business? Well, ultimately, you will reach out to more customers, create more engagement, increase your conversion rate and give customers an insight into your business.

A promo film is about showing the customer your business and with a promotional film you can inform and entertain in the space of one or two minutes.